Natalie Massenet brings an unusual combination of fashion journalism, e-commerce founding experience, and venture investing to her role at Imaginary Ventures, having started as a fashion journalist before building Net-a-Porter into a global luxury platform and then moving into venture capital. She focuses on digitally native consumer brands that build tight communities and leverage storytelling as growth engines, drawing from her own experience scaling a consumer brand to coach founders through similar growth challenges. Natalie Massenet brings an unusual combination of fashion journalism, e-commerce founding experience, and venture investing to her role at Imaginary Ventures, having started as a fashion journalist before building Net-a-Porter into a global luxury platform and then moving into venture capital. She focuses on digitally native consumer brands that build tight communities and leverage storytelling as growth engines, drawing from her own experience scaling a consumer brand to coach founders through similar growth challenges.