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Updated: June 13, 2026
New Theory Ventures logo
Venture Capital Firm
Immigrant (1st Or 2nd Generation)
Gay

New Theory Ventures

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About the program

Program type
Venture Capital Firm
Investment stage
Seed
Early Stage VC
Investment focus areas
Immigrant (1st Or 2nd Generation)
Gay
Second Generation
B-To-C
Woman Lead
Woman
Immigrant
Women-Led
Beauty
Consumer
B2b2c
Immigrant Founders
African American
Underestimated Founders
Lesbian
Femtech
Diversity
women's
LGBT
CPG
Clothes
Female Founded
Disabled
Black
Latinx
Female Led
Latino
First Generation
Female
Overlooked Teams
Inclusive
Woman Led
US Military Veteran
Brands
People Of Color
B2C
Inclusion
Fashion
Consumer Goods
Female Founder
Immigrants
Historically Ignored Founder
Latina
Women
Bipoc
Cosmetics
D&I
Retail Goods
Female Founders
Diverse
Underrepresented Founders
Under-Represented
Fast Moving Consumer Goods
FMCG
Female Entrepreneur
Clothing
Goods
Consumer Packaged Goods
Description

We are a venture firm providing financing for innovative ventures.

Location

Countries invested
💼 Denmark
💼 UK
💼 USA
HeadquartersAustin, Texas, United States

Investment offer

Check size$100 – $5,000,000
Can lead rounds
No
Lead preference
Never
Funding requirements

We invest in women-led, transformative beauty and consumer goods brands.

VC Snapshot

Target check size$100 – $5,000,000
HeadquartersAustin, Texas, United States

Preferred stages

SeedEarly Stage VC
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