Paris Rouzati took an unconventional path into venture capital, moving from marketing and community roles at companies like Medium and about.me into angel investing before becoming a GP, which gives her unusually strong experience in consumer storytelling and community-building compared to most crypto investors. At IDEO CoLab Ventures, she focuses on human-centered Web3 investments in areas like NFTs, social tokens, and the metaverse, and actively experiments with community-driven crypto projects herself, including building DAOs and creating playful NFT projects like growing internet cabbages. Paris Rouzati took an unconventional path into venture capital, moving from marketing and community roles at companies like Medium and about.me into angel investing before becoming a GP, which gives her unusually strong experience in consumer storytelling and community-building compared to most crypto investors. At IDEO CoLab Ventures, she focuses on human-centered Web3 investments in areas like NFTs, social tokens, and the metaverse, and actively experiments with community-driven crypto projects herself, including building DAOs and creating playful NFT projects like growing internet cabbages.