Paul Veugen is a serial founder who built and sold companies like Usabilla and Human while simultaneously investing as co-founder of NP-Hard Ventures, giving him the rare perspective of someone who operates a product company and invests at the same time. He focuses on backing products that work like Trojan horses to inspire behavior change through delightful everyday tools, and argues that founders should invest in marketing from day one rather than waiting for product-market fit. Paul Veugen is a serial founder who built and sold companies like Usabilla and Human while simultaneously investing as co-founder of NP-Hard Ventures, giving him the rare perspective of someone who operates a product company and invests at the same time. He focuses on backing products that work like Trojan horses to inspire behavior change through delightful everyday tools, and argues that founders should invest in marketing from day one rather than waiting for product-market fit.