Updated: June 13, 2026
Plus Ultra Capital Partners logo
Venture Capital Firm
Financial Services
Automotive

Plus Ultra Capital Partners

Palo Alto, USA

About the program

Investment stage
Investment focus areas
Financial Services
Automotive
Data Science
Genai
Digitally Native Vertical Brand
AI
Real Estate
Satellites
Car
SaaS
DNVB
NFT
Direct To Consumer
Cybersecurity
Hospitality
RPA
Machine Learning
Property
HR Tech
Paas
Augmented Reality
FinTech
Human Resources
Nfts
Aggregator
Lending
Collaboration Tools
Fintechs
Space
Enterprise
Social Good
Tech For Good
Productivity Tools
Decentralization
Finance
Small And Medium Business
Data
Business Automation
Infrastructure
Wearables
Middleware
Learning Management System
HR
B To B
Cars
RegTech
Cloud Infrastructure
Space Tech
Iaas
Travel
Robotics
Recruitment
Metaverse
Rocketship
Workforce
Hiring
Cloud
Smart Clothes
Decentralized Finance
Self-Driving
Vehicle
Horeca
Geospatial
Subscription
Business To Business
Proptech
Hotel
Defi
Workspace
Batteries
Underserved
Elephant
Last Mile
Crypto
Identity
Blockchain
GPS
Deep Learning
Construction
Decentralized
Non-Fungible
Newspace
Recurring
EV
Infra
Generative AI
Workstyle
VR
Sustainability
B2C
Virtual Reality
Fashion
Authentication
Robotic Process Automation
IoT
Salestech
SMB
Cryptocurrency
Battery
D2C
Future Of Work
Tourism
Employment
Sales
Clothes
Deer
Jobtech
Supply Chain
Sustainable Development Goals
B2B
Rabbit
Delivery
Training
WealthTech
Smart Home
Consumer
Bank
Computer Vision
Logistics
Privacy
Payment
Marketplace
Connected Home
Impact
LLM
B2b2c
Digital Native Brand
Social Impact
PayTech
Whale
Talent
Platform
AR
Clothing
Software
Marketplaces
Workplace
Onchain
Electric Car
Cloud Computing
Web3
Banking
Machine Vision
Smbs
CRM
Productivity
Traveltech
LMS
Prosumer
SDG
Network Effects
Token
Neural Network
Sustainable
B-To-C
Restaurant
Agents
Small And Medium Businesses
Finserv
Security
Smart Building
Social
Big Data
Retail
Description

We bring money and help to visionaries and entrepreneurs who need to execute growth on promising ideas. After investment, we bring GTM expertise across the growth process from marketing through sales and customer success.

Location

Program details

Value add

Plus Ultra Investment Thesis Traction: We invest in Growth, not ideas or prototypes. We look for clear evidence of product-market fit. $1M or greater Revenue/ARR or a clear growth path to this within a quarter. Tech-led growth. Inflection Point: We bring Capital AND GTM operating help to drive a measurable impact on growth trajectories. Transitioning from founder-led to sales-led growth, adding new GTMs, need to scale current GTMs, or new market entry.

Investment offer

Check size$2,000,000 – $25,000,000
Can lead rounds
Yes
Lead preference
Sometimes
Funding requirements

We invest in SaaS, Software, Security, Cyber, IoT, Fintech, Proptech, EV, Enterprise, Enterprise Applications, Enterprise Infrastructure, AI, Artificial Intelligence, Cloud Infrastructure, Robotics, SMB, Direct to Consumer, D2C, B2B, AR/VR, Medical Devices, HRTech, Logistics, MarketingTech, Marketplaces, Material Science, Messaging, Payments, Real Estate, Retail, Sales & CRM, Semiconductors, Social Commerce, Social Networks, Space, Supply Chain Tech, TransportationTech, Travel, Web3/Blockchain, Web3/Crypto. Traction: $1M or greater Revenue/ARR or a clear growth path to this. Inflection Point: We bring Capital AND GTM operating help to drive a measurable impact. Growth Potential: Companies with big ideas, competitive differentiation, large TAMs, and understanding of GTM metrics SPV Fit: Business models benefitting from "Smart Capital" Check size: Late Seed: $2-5M / Series A: $10-25M