Updated: June 13, 2026
Investment Fund
Private Equity Firm
Consumer
CPG / D2C
True Beauty Ventures
Founded 2020 · New York, USA
Beauty is our business.
Total investments
3
About the program
Program type
Investment stage
Investment focus areas
Description
Writes $1–5M equity checks into indie beauty and wellness brands with ~$2M+ revenue, using a hybrid PE/VC model—private-equity-style deep diligence, concentrated bets, and hands-on brand-building plus sector expertise.
Founded2020
Location
Investment offer
Check size$100 – $5,000,000
Can lead rounds
No
Lead preference
Sometimes
Details
Avg Check: $100K - $5M ·
Funding requirements
We invest in beauty and wellness startups.