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Updated: June 13, 2026
Provenance logo
Venture Capital Firm
Consumer Packaged Goods
B2C

Provenance

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About the program

Program type
Venture Capital Firm
Investment stage
Early Stage VC
Growth
Seed
Investment focus areas
Consumer Packaged Goods
B2C
B-To-C
Social Commerce
Digitally Native Vertical Brand
Brands
D2C
Dtc
E Commerce
Online Retail
CPG
Future Of Commerce
Retail Goods
Goods
DNVB
Consumer Goods
B2b2c
Brand
Digital Native Brand
Direct To Consumer
Consumer
FMCG
Retail
Description

We support the growth of next-generation digitally-intensive brands.

Location

Countries invested
💼 USA
Headquarters8383 Wilshire Blvd, 90211 Beverly Hills, California, California, US

Investment offer

Can lead rounds
Yes
Lead preference
Always
Funding requirements

We invest in brand, direct-to-consumer.