Rebecca Kaden photo
Investor profile

Rebecca Kaden

General Partner, Union Square Ventures

About

Rebecca Kaden is a former journalist who applies her storytelling background to venture investing, treating investment theses as narratives she develops and lives with for years rather than pursuing opportunistic deals. She focuses on consumer companies with leveraged growth models where technology amplifies brand and distribution, and she mentors founders on crafting compelling narratives that connect their personal stories to market opportunities. Rebecca Kaden is a former journalist who applies her storytelling background to venture investing, treating investment theses as narratives she develops and lives with for years rather than pursuing opportunistic deals. She focuses on consumer companies with leveraged growth models where technology amplifies brand and distribution, and she mentors founders on crafting compelling narratives that connect their personal stories to market opportunities.

Works at

Investment focus

Stages
Seed
Series A
Series B+
Sectors
Climate
Web3
Crypto
FinTech
Health
Education

Investment details

Avg check size$1M - $6M
Can lead rounds
Yes
Geographies
USA