Rich Gersten is a venture capital investor at True Beauty Ventures who has spent his multi-decade career focused almost exclusively on beauty and personal care investing, giving him a reputation as a beauty specialist who has backed numerous category-defining brands. He runs a highly concentrated, high-conviction portfolio and regularly appears on industry podcasts to educate founders about beauty exits and M&A realities, positioning himself as both a hands-on company builder and advisor on the practical aspects of selling to strategic buyers. Rich Gersten is a venture capital investor at True Beauty Ventures who has spent his multi-decade career focused almost exclusively on beauty and personal care investing, giving him a reputation as a beauty specialist who has backed numerous category-defining brands. He runs a highly concentrated, high-conviction portfolio and regularly appears on industry podcasts to educate founders about beauty exits and M&A realities, positioning himself as both a hands-on company builder and advisor on the practical aspects of selling to strategic buyers.