Rick Desai is a former founder who built and sold e-commerce company FanGo to Grubhub before becoming a full-time investor, bringing an unusually hands-on operator perspective to his venture capital work at Listen Ventures. He's known for his deeply researched, ethnographic approach to consumer deals—spending 26+ hours on interviews and doing kitchen and in-store observation work himself before writing checks—rather than relying purely on financial analysis. Rick Desai is a former founder who built and sold e-commerce company FanGo to Grubhub before becoming a full-time investor, bringing an unusually hands-on operator perspective to his venture capital work at Listen Ventures. He's known for his deeply researched, ethnographic approach to consumer deals—spending 26+ hours on interviews and doing kitchen and in-store observation work himself before writing checks—rather than relying purely on financial analysis.