Roger Lee built and scaled multiple tech startups before becoming a VC, including co-founding NetMarket as a Yale senior—one of the earliest secure online retail sites—and helping build ASP pioneer Corio through its IPO, giving him unusually deep operating experience. He's known for his early advocacy of applying data science to HR and recruiting functions, writing about using analytics like churn propensity scores and commute-time data to make better people decisions, which reflects a distinctive, metrics-driven approach to organization-building. Roger Lee built and scaled multiple tech startups before becoming a VC, including co-founding NetMarket as a Yale senior—one of the earliest secure online retail sites—and helping build ASP pioneer Corio through its IPO, giving him unusually deep operating experience. He's known for his early advocacy of applying data science to HR and recruiting functions, writing about using analytics like churn propensity scores and commute-time data to make better people decisions, which reflects a distinctive, metrics-driven approach to organization-building.