Sarah Kunst built Cleo Capital after an unusually operator-heavy background spanning Apple, Red Bull, Chanel, Mohr Davidow Ventures, and founding her own backed startup, then became a conviction investor who commits to backing specific founders before even knowing their company ideas. She treats VC as a service profession, coaching both aspiring investors and founders using lessons from her own experience cold-emailing for early opportunities and navigating career constraints as someone from a small Michigan town without a top university background. Sarah Kunst built Cleo Capital after an unusually operator-heavy background spanning Apple, Red Bull, Chanel, Mohr Davidow Ventures, and founding her own backed startup, then became a conviction investor who commits to backing specific founders before even knowing their company ideas. She treats VC as a service profession, coaching both aspiring investors and founders using lessons from her own experience cold-emailing for early opportunities and navigating career constraints as someone from a small Michigan town without a top university background.