Seth Berman co-founded Susa Ventures after nearly a decade as VP of strategic marketing at Richemont Group, bringing a luxury-brand and consumer lens that's unusual among seed investors with more typical backgrounds in engineering or banking. He helped create Susa's founder-community-centric model and pushed for an unusual parallel fund capitalized by portfolio founders themselves, with all profits going back to those founders rather than traditional LPs. Seth Berman co-founded Susa Ventures after nearly a decade as VP of strategic marketing at Richemont Group, bringing a luxury-brand and consumer lens that's unusual among seed investors with more typical backgrounds in engineering or banking. He helped create Susa's founder-community-centric model and pushed for an unusual parallel fund capitalized by portfolio founders themselves, with all profits going back to those founders rather than traditional LPs.