Soso built his investing approach after founding Growth Pilots, a performance marketing agency that helped 120+ venture-backed startups like Instacart and Gusto establish and scale paid acquisition from seed to Series C, giving him deep pattern recognition around what early companies need to hit milestones for their next round. At 43, he's the architect of their anti-consensus partnership model where three partners make fully independent investment decisions while splitting economics equally, and he positions the fund as a personalized alternative to accelerators by backing founders at Day 0 before they have products or traction. Soso built his investing approach after founding Growth Pilots, a performance marketing agency that helped 120+ venture-backed startups like Instacart and Gusto establish and scale paid acquisition from seed to Series C, giving him deep pattern recognition around what early companies need to hit milestones for their next round. At 43, he's the architect of their anti-consensus partnership model where three partners make fully independent investment decisions while splitting economics equally, and he positions the fund as a personalized alternative to accelerators by backing founders at Day 0 before they have products or traction.