Steve Vassallo is a former IDEO design engineer with over 77 patents who wrote "The Way to Design" and positions design as the core discipline for venture creation rather than just surface aesthetics. He advocates for "minimum awesome" experiences over minimum viable products and actively educates the startup community through podcasts and talks on applying design thinking to find product-market fit. Steve Vassallo is a former IDEO design engineer with over 77 patents who wrote "The Way to Design" and positions design as the core discipline for venture creation rather than just surface aesthetics. He advocates for "minimum awesome" experiences over minimum viable products and actively educates the startup community through podcasts and talks on applying design thinking to find product-market fit.