Suning Investment is an investment arm of Suning Group of companies that engages in industrial investment and asset management. With the know-how to upgrade the consumer experience and keep tabs on technology trends, Suning Investment Group aims ultimately to provide an improved quality of life for consumers through various means – from innovative consumer spending scenarios, to enhanced consumer experience, and enhanced consumer content. Suning Investment Group believes in value investing and strives to build a world-class investment conglomerate across different industries serving the Chinese market. As of 2017, Suning Investment Group has 30 investment projects totaling over 7.99 billion USD (50 billion RMB), thereby substantially enhancing Suning’s core competitive advantages and value across its industries.