Updated: June 13, 2026

Alumni startups
21
Total investments
22
About the program
Program type
Investment stage
Investment focus areas
Description
Unorthodox Ventures is a complete reinvention of the broken and parasitic investment process. Founded by contrarian entrepreneur Carey Smith who bootstrapped Big Ass Fans to a $500 million sale, the company is seeking to partner with founders who demonstrate disruption and discipline. Unlike most investors, Unorthodox Ventures shuns financiers and instead is filled with people who have actually operated companies and know how to grow them.
Location
Investment offer
Can lead rounds
Yes
Lead preference
Sometimes
Funding requirements
We invest in companies developing enduring brands, with a focus on consumer goods, marketing, sales, and supply chain.