Updated: June 13, 2026
Unorthodox Ventures logo
Family Office
Salestech
Consumer Packaged Goods

Unorthodox Ventures

Austin, USA

Alumni startups

21

Total investments

22

About the program

Program type
Description

Unorthodox Ventures is a complete reinvention of the broken and parasitic investment process. Founded by contrarian entrepreneur Carey Smith who bootstrapped Big Ass Fans to a $500 million sale, the company is seeking to partner with founders who demonstrate disruption and discipline. Unlike most investors, Unorthodox Ventures shuns financiers and instead is filled with people who have actually operated companies and know how to grow them.

Location

Investment offer

Can lead rounds
Yes
Lead preference
Sometimes
Funding requirements

We invest in companies developing enduring brands, with a focus on consumer goods, marketing, sales, and supply chain.

Numbers

Total Investments
22
Lead Investments
11
Alumni Startups
21