Vineeta Singh is the Co-founder & CEO of SUGAR Cosmetics, India's fastest growing beauty brand which has clocked in 100+ Crores revenue in just its 5th fiscal year, with a distribution network of 2500+ branded retail outlets in more than 130 cities. She is a TEDx Speaker and alumnus of IIT Madras and IIM Ahmedabad. She is also a triathlete and ultramarathoner.