Updated: June 13, 2026
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Venture Capital Firm
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Market Tech

VMG Partners

San Francisco, Canada

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About the program

Investment stage
Description

VMG is a $4B+ AUM firm backing iconic consumer brands and the tech that powers them. Our commerce infrastructure technology fund invests in early-stage software companies driving growth, efficiency, and innovation across the commerce value chain.

Location

Program details

Value add

We support founders by providing deep connectivity to leading brands, retailers, and operators across the commerce ecosystem. From go-to-market strategy to talent and customer introductions, we act as hands-on partners from day one.

Investment offer

Check size$5,000,000 – $40,000,000
Can lead rounds
Yes
Lead preference
Always
Funding requirements

We invest in early-stage (A-C) commerce infrastructure, including martech, supply chain tech, fintech, vertical SaaS, and marketplaces.