Updated: June 13, 2026
About the program
Program type
Investment focus areas
Description
VMG is a $4B+ AUM firm backing iconic consumer brands and the tech that powers them. Our commerce infrastructure technology fund invests in early-stage software companies driving growth, efficiency, and innovation across the commerce value chain.
Location
Program details
Value add
We support founders by providing deep connectivity to leading brands, retailers, and operators across the commerce ecosystem. From go-to-market strategy to talent and customer introductions, we act as hands-on partners from day one.
Investment offer
Check size$5,000,000 – $40,000,000
Can lead rounds
Yes
Lead preference
Always
Funding requirements
We invest in early-stage (A-C) commerce infrastructure, including martech, supply chain tech, fintech, vertical SaaS, and marketplaces.