Will Berkowitz is a partner at Lakehouse Ventures who spent a decade as an early employee at startups like Rhino and The Players' Tribune, giving him hands-on experience building companies from idea to scale rather than the typical finance or consulting background of most investors. He specializes in complex B2B2C and platform business models, understanding the nuances of multi-sided markets where you might have high upfront customer acquisition costs but zero marginal costs and low churn due to aligned incentives. Will Berkowitz is a partner at Lakehouse Ventures who spent a decade as an early employee at startups like Rhino and The Players' Tribune, giving him hands-on experience building companies from idea to scale rather than the typical finance or consulting background of most investors. He specializes in complex B2B2C and platform business models, understanding the nuances of multi-sided markets where you might have high upfront customer acquisition costs but zero marginal costs and low churn due to aligned incentives.