Will Coffield grew up with a chef mother and defense-attorney father, which he credits for developing his ability to craft strong arguments and navigate complex conflict—skills he explicitly uses to help founders work through the inherently conflict-filled nature of startups. He co-founded Riot Ventures in 2017 based on his insight that industrial modernization was underfunded compared to enterprise SaaS and consumer internet, and he co-hosts the Perfectly Boring podcast where he interviews founders transforming unsexy, under-digitized sectors like freight finance and hardware infrastructure. Will Coffield grew up with a chef mother and defense-attorney father, which he credits for developing his ability to craft strong arguments and navigate complex conflict—skills he explicitly uses to help founders work through the inherently conflict-filled nature of startups. He co-founded Riot Ventures in 2017 based on his insight that industrial modernization was underfunded compared to enterprise SaaS and consumer internet, and he co-hosts the Perfectly Boring podcast where he interviews founders transforming unsexy, under-digitized sectors like freight finance and hardware infrastructure.