Will Hawthorne photo
Investor profile

Will Hawthorne

General Partner, Sugar Capital

About

Will Hawthorne brings an unusual investment banker turned venture investor profile, having completed over 100 M&A transactions including leading JPMorgan's U.S. Internet & Digital Media practice before joining Sugar Capital as a founding partner. He acts as Sugar Capital's deal architect from first check to final wire, using his banking background to help founders design financing and strategic milestones with eventual exit pathways in mind rather than just optimizing individual fundraising rounds. Will Hawthorne brings an unusual investment banker turned venture investor profile, having completed over 100 M&A transactions including leading JPMorgan's U.S. Internet & Digital Media practice before joining Sugar Capital as a founding partner. He acts as Sugar Capital's deal architect from first check to final wire, using his banking background to help founders design financing and strategic milestones with eventual exit pathways in mind rather than just optimizing individual fundraising rounds.

Works at

Investment focus

Stages
Pre-Seed
Seed
Sectors
Ecommerce
CPG / D2C
Consumer
Retail Tech
SaaS

Investment details

Avg check size$1M - $2M
Can lead rounds
Yes
Geographies
USA