Xu Ying has specialized in China's new consumption wave since joining Vertex Ventures China in 2009, backing digitally native brands like NEIWAI, LELECHA, and Ramen Talk that connect with younger consumers rather than traditional tech platforms. Her background spans investment banking at Cowen Latitude covering China TMT, telecom operations at China Netcom, and accounting at KPMG, giving her a full-stack understanding of tech businesses from infrastructure to capital markets. Xu Ying has specialized in China's new consumption wave since joining Vertex Ventures China in 2009, backing digitally native brands like NEIWAI, LELECHA, and Ramen Talk that connect with younger consumers rather than traditional tech platforms. Her background spans investment banking at Cowen Latitude covering China TMT, telecom operations at China Netcom, and accounting at KPMG, giving her a full-stack understanding of tech businesses from infrastructure to capital markets.