Yasmin Razavi is an engineer-turned-VC at Spark Capital who rejects gut-driven investing in favor of deep analytical work on unit economics and market structure, drawing on her experience building Snap's ads monetization stack to help B2B and fintech companies design pricing and sales strategies that actually convert product usage into revenue. She specializes in go-to-market playbooks with detailed frameworks for when to hire first sales reps and VPs across different ARR stages, while focusing on fintech and payments companies based on her McKinsey background working with large financial institutions on product launches and regulatory challenges. Yasmin Razavi is an engineer-turned-VC at Spark Capital who rejects gut-driven investing in favor of deep analytical work on unit economics and market structure, drawing on her experience building Snap's ads monetization stack to help B2B and fintech companies design pricing and sales strategies that actually convert product usage into revenue. She specializes in go-to-market playbooks with detailed frameworks for when to hire first sales reps and VPs across different ARR stages, while focusing on fintech and payments companies based on her McKinsey background working with large financial institutions on product launches and regulatory challenges.