The fund aims to provide critical technical and business support by addressing specific market barriers, such as: Technical design and independent testing; Reducing product development costs (‘get it right first time’); Providing market insights, knowledge, and contacts; Capacity building the innovation team (e.g., market understanding and business skills). The competition is open to SMEs*, start-ups and spinouts, sole traders, and individual entrepreneurs, including staff and students from research institutions. This fund is aimed at technologies which are currently at TRL 4-5. Offer: In the region of £50,000 grant funding for services provided by Cranfield University. No match required.